TESLA: ALWAYS AHEAD OF THE CURVE

What we learned: Humans have always dreamt of the future.

What we did: We know that every generation tries to envision the cars of our future, such as the flying Delorean from Back to the Future. Well, we introduced the car of the future to the world. It brings dreams of the past to the present and embraces innovation from the future. In fact it’s always been ahead of the curve. We created print, out of home and a Mars shattering stunt, showing us earthlings how far into the future Tesla truly is.

PRINT

 PRINT + LONG COPY

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OUT OF HOME

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OFF OF EARTH

With Elon Musk behind Tesla, don’t tell us it isn’t possible.

With Elon Musk behind Tesla, don’t tell us it isn’t possible.

A Denver Ad School project.

AD: Ben Estus. CW: Alex Floyd.

UPDATE UPDATE:

This project isn’t aging well…

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