Subway
The Happy Gilmore Meal


For the release of Happy Gilmore 2, Subway gave Happy his own celebrity meal deal:
Any sub, chips, a drink, ~and~ for $1 more, one of four collectible cups.



But somebody wasn’t very happy about The Happy Gilmore Meal...

Online Video and Broadcast







Social

Once Shooter found out about The Happy Gilmore Meal, he lost it; and took his tantrum straight to Twitter.


And he was only getting started.



Website

Alright, let’s take a scroll to a more.. 🌤️ Happy Place 🌤️ on the internet: SubwaysHappyPlace.com.

Subway dished out BIG A$$ CHECKS, a swagged out litheum ion-powered golf cart, and somehow
got away with selling custom Timbs with golf spikes.



Merch!






Digital Game

Our team made a game where fans could win instant prizes within Subway’s Happy Place.
And I became enemies with The Alligator.




The Cups

We tapped sports illustrator Mickey Duzyj to bring the cups to life.




Shootah!


Press: Adweek, AdAge, Golf Digest, Complex, Campaign US, Little Black Book, Deadline, Parade

Agency: Dentsu Creative New York
CD: Jake Reilly, Byron Wages
Art Director: Claudia Beltran
Copywriter: Alex Floyd

Creative ideation, concept development, merch ideation & development, talent direction, editing input, social scripting.



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