Subway
Everyone’s Running To Subway  


Charles Barkley is one of the most opinionated voices in sports. So we gave him something new to have strong opinions about:
sandwiches.

To turn NFL fans into Subway fans, we aired :30s at the two-minute warning, pairing Chuck’s voice with NFL highlights and
spicy footlongs to drive cravings before halftime.

Broadcast




You watching all of these? Consider this your two-minute warning.






Listening to seven takes of Chuck saying, “Somebody get me some milk!” was pretty fun.



Agency: Dentsu Creative New York
CD: Byron Wages, Jake Reilly
Art Director: Melissa Montague
Copywriter: Alex Floyd

Creative ideation, concept development, script writing, editorial input


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